Engagements built around real outcomes.
Every engagement is led directly by me — hands-on, tailored, and grounded in a real understanding of your business: what's working, what's stuck, and what needs to change.
When a project calls for additional expertise, I bring in a trusted network of vetted partners, so you get exactly the right skills without the overhead of a large agency.
Fractional Merchandising & Commercial Leadership
Ongoing retainer
Senior commercial leadership for periods of growth, change, or transformation.
For scaling consumer product brands that need senior merchandising and commercial leadership embedded in the business — without the overhead of a full-time hire. I step in as your fractional merchandising & commercial lead: attending key meetings, owning strategic decisions, building planning processes, and helping your team operate with more clarity and discipline.
This isn't advisory from the sidelines. I work inside the business to align assortment, pricing, inventory, promotions, and channel strategy so they support growth, not create more complexity.
This model works especially well at inflection points: rapid growth, channel expansion, team transition, category launches, or operational reset. Once the core work is in place, engagements can transition into a lighter ongoing advisory cadence.
Typical scope includes:
Weekly / monthly planning cadences and commercial reviews
Assortment, pricing, and channel strategy
Promotional planning and margin management
Product roadmap and category development
Inventory and open-to-buy oversight
Vendor and partner management
Cross-functional alignment and team enablement
Training and implementation support
Engagement: Ongoing retainer, minimum 3-month initial commitment.
Scope and cadence tailored to your business and stage.
ADVISORY & PROJECT ENGAGEMENTS
Project-Based
Focused strategic support with a clear outcome.
A scoped engagement with a clear objective, defined timeline, and tangible deliverable. Ideal for brands that need focused support in a specific area.
I come in, get oriented quickly, do the work, and hand you something you and your team can run with. This works well when you're facing a specific commercial challenge or decision at a critical moment: expanding into wholesale, rebuilding pricing architecture, rationalizing your SKU mix, launching a new category, or improving inventory planning and margin visibility.
Common projects include:
Commercial operations assessment
Pricing and margin audit + strategy
Assortment rationalization and SKU architecture
Wholesale readiness and channel expansion strategy
Go-to-market planning for a new category or product line
New growth vertical identification and white space strategy
Innovation pipeline development and commercial viability assessment
Inventory and OTB process buildout
Team training, planning tools, and implementation support
New business and growth vertical identification
Engagement: Typically 4–12 weeks depending on scope.
Fixed deliverables, custom quote. Starts with a discovery conversation.
Commercial clarity Session
Book Online
$298 USD · 60 Minutes
quick, actionable input on your product, pricing, and growth decisions.
A focused 60-minute working session for founders and leaders who need quick, actionable input on their merchandising and commercial strategy.
You might book this if you're trying to:
Pressure-test your pricing before launching or going to retail
Get a clear read on your assortment before a major buying decision
Evaluate a wholesale or retail opportunity before committing
Sense-check your production timelines and manufacturing setup
Evaluate a wholesale or retail opportunity before committing
Work through a category or product strategy with someone who's done it at scale
Figure out what to prioritize when everything feels urgent
Format: 60-minute video call + a short, written summary of key insights and recommended focus areas delivered within 48 hours post-call.
Investment: $298 USD + applicable taxes
Not sure which engagement is right for you?
Let’s Connect
Get in touch below to schedule a complimentary initial call and we'll figure out together whether there's a fit — and if so, what working together could look like.