Hi, I’m Miranda.
I'm a merchant at heart and a commercial strategist by practice. Over the past decade, I've led merchandising, buying, planning, and product development across 7-to-8-figure retail and consumer brands, working directly with founders and executive teams at moments of growth, reinvention, and commercial complexity.
But what's always driven my work is something beyond the numbers. I believe the best commercial decisions start with the customer. The right pricing reflects not just margin, but brand positioning. And an assortment decision that looks smart on a spreadsheet can quietly undermine the thing that made a brand relevant in the first place.
My approach is product-led, data-driven, and customer-centric — connecting pricing, assortment, operations, and go-to-market into one cohesive commercial strategy that drives profitable, scalable growth.
Getting merchandising and commercial strategy right means understanding both the art and the science — knowing which decisions protect the brand and which ones don't. That's the balance I bring to every engagement.
BRANDS I'VE WORKED FOR AND WITH
$50M+
incremental revenue driven through assortment strategy, pricing, and go-to-market execution across omni-channel portfolios.
3–12pp
gross margin improvement through pricing architecture, SKU rationalization, supplier negotiations, and disciplined forecasting.
11–20%
reduction in inventory costs through optimized open-to-buy, demand planning, and sales strategies — without sacrificing sell-through.
work together
If any of this sounds liKE where your business is right now —
I’d love to hear about it.