Your brand has momentum.
Your commercial structure should too.
Adjacent Space is a boutique commercial strategy & merchandising consultancy founded and led by Miranda Wang — helping product-based businesses build the product assortment, pricing, and go-to-market structures to grow profitably.
merchant by training.
strategist by practice.
Hi, I'm Miranda. Over the past decade, I've led merchandising and commercial strategy at some of North America's most recognized retailers and worked with global product brands across home, fashion, wellness, and CPG.
My approach is grounded in what I call modern merchandising — the commercial discipline the best retailers have always used, applied to how today's brands actually operate. My work focuses on assortment and pricing strategy, product development, brand partnerships, competitive analysis, and customer data insights to drive profitable growth.
Through Adjacent Space, I work directly with founders and leadership teams who are ready to scale with intention.
BRANDS I'VE WORKED FOR AND WITH
Areas of Focus
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Merchandising & Assortment Strategy
What to sell, how to build the range, and how to keep it productive as you scale.
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Pricing & Margin Optimization
Pricing architecture that protects margin, reflects brand positioning, and is structured to scale across channels.
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Wholesale & Go-to-Market Strategy
Knowing what channels and partnerships to pursue next, which products to lead with, and how to execute without eroding margin.
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Inventory & Commercial Operations
Forecasts, buying processes, and merchandise planning cadences that replace reactive decision-making.
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Category & Innovation Strategy
Identifying which opportunities are worth pursuing, and building the commercial case before you commit. White space analysis, category P&L modelling, and go-to-market sequencing.
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Product Strategy & Development
Bridging brand vision and commercial reality — from concept development and supplier sourcing to costing, margin planning, and launch readiness.
$50M+
incremental revenue driven through assortment strategy, pricing, and go-to-market execution across omni-channel portfolios.
3–12pp
gross margin improvement through pricing architecture, SKU rationalization, supplier negotiations, and disciplined forecasting.
11–20%
reduction in inventory costs through optimized open-to-buy, demand planning, and sales strategies — without compromising sell-through.
Ways to work together
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Fractional Merchandising & Commercial Leadership
Senior merchandising & commercial leadership embedded in your team — without the full-time hire. Ideal for brands navigating a major growth phase, expansion, or commercial transformation.
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Advisory & Project Engagements
Focused, scoped, and outcome-driven. Ideal when you need strategic clarity in a defined area within a defined timeline.
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Commercial Clarity Session
A focused 60-minute working session for founders and leaders looking for commercial support, actionable advice, and a clear next step.
Not sure where to start?
Let’s Connect
If you're interested in discussing a project or ongoing support, get in touch below.