Strategic support for product-based brands.

Whether you’re launching something new or evolving what you’ve already built, I help product and retail brands find clarity, build momentum, and grow with intention.

With over a decade of experience across buying, product development, and go-to-market strategy, I bring a mix of big-picture thinking and detail-oriented execution — acting as both a strategic partner and an extension of your team.

  • Drive clarity and impact across your assortment. Optimize pricing, forecast demand, identify gaps, and build profitable, channel-aligned product plans.

    → Health checks, seasonal planning, category strategy, omni-channel support.

  • Stay sharp with regular strategy sessions. Weekly, monthly, or quarterly deep dives into your numbers—turning performance data into tactical action plans.

    → Includes reporting review, inventory insights, margin improvement, and growth opportunities.

  • Launch your next bestseller. End-to-end support from concept to launch—including sourcing, vendor management, costing, and packaging.

    → Ideal for retailers or DTC brands building exclusive or in-house products.

  • Get retail-ready—or optimize your supplier relationships. Whether you’re pitching stores or improving vendor terms, I help you streamline operations and boost margins.

    → Wholesale readiness, vendor mix evaluation, term negotiation, supplier accountability.

  • Available for flexible retainer for strategic planning, seasonal execution, or project-based support.

    → Month-to-month packages tailored to your needs. Starting at 3-month commitments.

Working Together

  • Discovery & Fit

    Recognizing that every business is unique — we’ll start with an initial complimentary 30-minute strategy session to determine whether we’re the best fit to work together. Come prepared to discuss your business, current challenges, goals, and vision.

  • Intake & Bespoke Proposal

    Based on your specific needs and growth stage, I’ll assess where I am able to add the most value and develop a custom scope of work with clear deliverables and timeline. Whether you need a one-time strategy or ongoing support, you’ll know exactly what to expect.

  • Getting to Work

    From there, I partner with you and your team to implement our plan. From vendor negotiations to inventory planning, I stay hands-on throughout to deliver results — and iterate as we go.

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