Services
Partnering with founders and teams at moments where growth starts to feel more complex, and decisions around pricing, product mix, or channel expansion are struggling to rely on intuition alone.
With a specialization in physical product businesses, my role is to bring clarity and structure to those decisions by understanding the full commercial picture across the business, including marketing, financials, and operations.
My approach is highly collaborative, often embedding with teams to align product, pricing, and go-to-market strategy in a way that supports sustainable growth without creating expensive problems down the line.
Engagements are designed to be thoughtful, results-driven, and flexible — grounded in data, informed by experience, and tailored to the realities of each business.
How we can work together
FRACTIONAL COMMERCIAL LEADERSHIPFor brands that need senior commercial leadership without a full-time hire, I step in as a fractional commercial lead to support ongoing decision-making across pricing, assortment, inventory, and channel strategy. This model works best when businesses are navigating growth inflection points and need experienced judgment embedded within the team and across the day-to-day.
Typical scope includes strategic planning, cross-functional alignment, and acting as a thought partner to founders and leadership teams as the business evolves.
When growth decisions become more complex (and expensive), I work closely with founders or functional leads to pressure-test ideas, clarify priorities, and move forward with confidence, and without the guesswork.
GROWTH ADVISORYFor focused, time-bound strategic support. These engagements are tightly scoped, outcome-oriented, and suited for teams that need clarity without ongoing support.
Often used as a starting point before moving into longer-term fractional or advisory work.
PROJECT-BASED ENGAGEMENTS
Let’s connect
If you’re navigating more complex growth decisions and want a thoughtful second set of eyes, let’s start with a conversation.
We’ll talk through where things feel stuck, what you’re working toward, and whether there’s a fit to work together.