About
Adjacent Space
Strategic clarity for brands shaping what’s next.
Adjacent Space is a boutique consultancy that helps retail and consumer brands scale smarter and more profitably through merchandising, product development, and go-to-market strategy.
With a proven track record leading and growing iconic retail brands, our approach blends commercial principles with next-gen consumer insights — pulling inspiration from the worlds of fashion, food, beauty, and design. Because the best strategies often come from the space just next to your own.
We work collaboratively and with intention, cutting through the noise to help brands make confident, strategic decisions that drive meaningful growth. When the work calls for it, we bring in trusted partners across research, creative, and operations to ensure a seamless execution.
Adjacent Space was founded by Miranda Wang to bridge the gap between creative vision and commercial clarity — especially for emerging brands navigating growth. As a merchandising leader and former brand operator, Miranda has helped bring hundreds of products to market and scaled categories across some of North America’s most beloved retailers.
Today, she works alongside founders, operators, and teams to demystify how product-based businesses grow — with smarter strategy, sharper pricing, and more intentional planning.
Miranda is particularly passionate about supporting women-led and purpose-driven brands — those building with heart, but ready to level up with real structure. With hands-on expertise across merchandising, pricing, and go-to-market execution, Miranda helps turn creative ambition into results that scale.
Brands & Retailers We’ve Worked With
From DTC startups to national chains, we’ve helped scale product strategy, assortment, and retail partnerships for brands across home, lifestyle, CPG, and wellness.
Experience includes work in-house, through consulting projects, and external partnerships.
Services
Strategic merchandising & product planning for brands and retailers ready to grow with focus, margin, and momentum.
Whether you’re launching a new product or expanding into retail, these services meet you where you are and give you the clarity to move forward.
For Brands
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For early-stage or scaling DTC brands ready to make smart, strategic moves.
Whether you’re growing beyond your first hero SKU or prepping for wholesale, we’ll help you develop a clear, margin-aligned plan for what to launch, how to price it, and where to focus next—so you can stop guessing and start growing intentionally.
This will help you:
✔ Build a focused assortment and pricing plan that sets your business up for margin-smart growth
✔ Get directional input on product concepts, formats, and brand alignment
✔ Clarify your positioning with a competitor and margin analysis
✔ Identify key gaps and must-haves using a retail readiness checklist
✔ Map your next 90 days with a custom go-to-market roadmap and tools to execute
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For DTC brands preparing to expand into retail or wholesale.
You’ve built sales traction—now it’s time to align your operations, margins, and storytelling for the retail shelf. This roadmap gets you ready to pitch with confidence and deliver with precision.
You’ll receive strategic support across:
✔ Channel strategy and margin modeling tailored to retail and wholesale
✔ Retail operations support, including packaging, barcodes, compliance, and logistics
✔ A retail-ready sales toolkit, including line sheet, pitch framework, and retailer targeting recommendations
✔ Forecasting support tailored to retail buying expectations
✔ Retail launch calendar synced to key buying periods and cycles
For Retailers & Established Brands
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For retailers or established brands managing complex assortments and ambitious targets.
This deep dive uncovers what’s driving performance—and what’s holding you back. We’ll assess your assortment, optimize vendors, and realign your product strategy to meet both margin goals and customer demand.
You’ll receive insight into:
✔ Deep-dive analysis into SKU-level performance and margin drivers
✔ Data-driven cut/keep/launch recommendations
✔ Vendor optimization and sourcing strategy
✔ Private label repositioning strategy and product-level input (if applicable)
✔ Product & promo calendar mapped to key sales windows and strategic priorities
Other Services
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Fractional Merchandising Lead
For scaling brands or retailers post-acquisition, in transition, or growing fast—without the time or headcount to hire full-time.We step in as your embedded merchandising lead—bringing strategy, structure, and bandwidth to help your team execute with confidence. Minimum 3-month commitment to support execution and traction.
You’ll receive hands-on support across:
✔ Assortment planning, pricing, and forecasting to guide key decisions
✔ Cross-functional coordination and launch calendar development
✔ Build plug-and-play tools and workflows to streamline execution and reduce team bottlenecks
✔ Weekly meetings and ongoing leadership support
✔ Optional advisory for new category development, product direction, and vendor sourcing
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Office Hours
Just want to talk it out? For brands and retailers looking for fast clarity on key decisions.1:1 strategic consults for founders and teams who need quick clarity on pricing, assortment, or retail planning.
Session includes:
✔ Optional pre-call intake form to maximize our time
✔ 1:1 strategy session
✔ Strategic input rooted in merchandising, planning, and product ops
✔ Actionable recommendations and follow-up notes (if needed)
Email miranda@adjacentspace.co to book.
Discovery Call
Not sure where to start? Schedule a complimentary 30-minute call to chat through your current priorities and how we can support.