I help product-based businesses turn vision into traction.
Hi, I’m Miranda — a merchandising leader turned retail & product consultant, passionate about helping brands transform great ideas into thriving, scalable businesses.
Based in Toronto, I bring over a decade of experience leading buying, planning, and product development at Indigo, TJX Companies, and Elte. I’ve built my career at the intersection of creativity and commerce — launching multi-million-dollar product categories and leading complex cross-functional initiatives. I understand what it takes to scale intentionally — and what tends to hold brands back.
Today, I partner with global founders, operators, and creative teams to bridge the gap between vision and execution. Whether you’re launching something new or evolving what you’ve already built, I bring a collaborative, human-first approach that’s grounded in strategic insight, operational expertise, and real-world results.
Why Work With Me
If you’re a founder with a vision and growing to-do list, I help turn ideas into action.
Unlike traditional consultants, I don’t just deliver strategy — I help you implement it. I can zoom out to see the big picture and then dive into the details to help bring it to life, acting as an embedded extension of your team. Entrepreneurial, collaborative, and results-oriented — I’m here to move things forward, not just talk about it.
I make the complex feel clear, bringing a unique blend of deep industry experience with fresh perspective. As one of the youngest merchandising leads at a billion-dollar national retailer, I’ve sat at the decision-making table leading major strategies and negotiating with top-tier brands — all while staying in tune with what’s happening in real time across culture, consumer behaviour, and social.
I connect experience with relevance — helping you build what’s next with focus, flexibility, and impact.
Curious about how we could work together?
Let’s connect over a complimentary 30-minute strategy session.
Brands & Retailers I’ve Worked With
From DTC startups to national chains, I’ve helped scale product strategy, assortment, and retail partnerships for brands across home, lifestyle, CPG, and wellness.
Experience includes work in-house, through consulting projects, and external partnerships.
