Hi! I’m Miranda—a strategic retail leader based in Toronto, Canada, with 10+ years of industry experience across retail buying, category management, merchandise planning, and product development.

I’m passionate about great design and consumer trends, and I specialize in transforming insights into high-impact business plans that elevate brands and drive sustainable, profitable growth through data-backed strategies and collaboration.

Throughout my career, I’ve worked across diverse business models—off-price, department store, specialty, eCommerce, and B2B—spanning product categories like home goods (hardlines & textiles), fashion apparel, food, and consumer packaged goods. These experiences have enabled me to identify emerging trends, capitalize on market opportunities, and implement strategies that drive transformation and operational excellence.

I’ve led high-performing teams and commercial strategies at companies like Indigo Books & Music, TJX Canada, and Elte, where I developed and executed 8 to 9-figure business plans, launched new product verticals, and negotiated key vendor partnerships that drove significant sales growth and profitability. One of my core strengths is navigating, understanding, and bringing structure to complex businesses—streamlining operations, optimizing assortments, and influencing decision-making to drive sustainable success.

Collaboration is at the heart of my approach. I’ve worked with cross-functional teams and partners ranging from small start-ups to global multinationals, adapting strategies to ensure long-term, mutually beneficial results. With international experience across North America, Europe, Asia, and Australia, I’ve navigated global supply chains, built strong vendor relationships, and helped brands tailor their wholesale and retail go-to-market strategies.

I’ve also worked extensively in private label product development, from creative concept development to sourcing and negotiating with manufacturers, and overseeing production, delivery, and launch timelines.

Outside of work, I’m passionate about fashion, beauty, travel, food, and fitness. I am always on the lookout for the next great product, restaurant, destination, or workout class!

I love connecting with like-minded people and exploring new projects. If my background resonates with you, please feel free to reach out—I’d love to hear from you and discuss opportunities together.

Specializations

Omni-Channel Strategy
Product Assortment Planning
eCommerce & Digital Merchandising
Private Label Product Development
Pricing Strategy
P&L & Financial Strategy
Inventory Management
Demand Forecasting
Wholesale & Retail Expansion
Process Development & Operations
Relationship Building & Negotiations
Luxury & Specialty Retail

Select Brands I’ve Worked With

Anecdote Candles
Bloomingville
Business & Pleasure
Blueland
Casper
Ferm Living
Illume
Mala the Brand
Moncler
Rag & Bone
Ralph Lauren
Sunnylife Australia
Voluspa